We launched the GA4 AI traffic analyser to make AI-driven discovery measurable inside your existing analytics.
What it does
- Separates AI-origin sessions from traditional search and direct traffic.
- Attributes AI referrals to specific sources and prompts.
- Highlights AI-assisted conversions and revenue impact.
Why it matters
- AI visibility is only useful if you can quantify outcomes.
- GA4 is the system of record for growth teams, so insights belong there.
- Clear attribution helps prioritize content and distribution investments.
Next up
- Deeper prompt-level reporting.
- Automated alerts when AI traffic spikes or drops.