Privacy Policy

Our privacy policy and how we use your data

Last updated: December 2025

1. Information We Collect

PingAura is committed to protecting your privacy. We collect information necessary to provide and improve our AI visibility monitoring services:

  • Account Information: Name, email address, password (encrypted), and account preferences when you create an account
  • Usage Data: Information about how you use our platform, including features accessed, queries made, and API usage
  • Tracking Data: Brands, entities, and keywords you configure for monitoring through our platform
  • Contact Information: When you contact us, we collect your name, email, and message content
  • Technical Data: Browser type, device information, IP address, and usage logs for security and service improvement purposes
  • Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

2. How We Use Your Information

We use the collected information to:

  • Provide and maintain our AI visibility monitoring services
  • Process your monitoring requests and generate analytics reports
  • Manage your account and subscription
  • Process payments and send billing information
  • Respond to your inquiries and support requests
  • Ensure security and prevent abuse or fraudulent activity
  • Analyze usage patterns to enhance user experience and improve our services
  • Send important service updates, security alerts, and administrative messages
  • Comply with legal obligations and enforce our Terms of Service

3. Data Processing and Storage

Data Processing: We process your data to provide our AI visibility monitoring services. This includes querying AI models, analyzing responses, and generating reports based on your configured tracking parameters.

Data Storage: Your account data, tracking configurations, and analytics results are stored securely on our servers. We use industry-standard encryption and security measures to protect your data.

Data Retention: We retain your data for as long as your account is active or as needed to provide our services. You may request deletion of your data at any time. Some data may be retained for legal or business purposes as required by law.

Third-Party Processing: We may use third-party service providers to process data on our behalf, including cloud hosting, payment processing, and analytics services. These providers are contractually obligated to protect your data.

4. Data Security

We implement industry-standard security measures to protect your information:

  • HTTPS encryption for all data transmission
  • Encrypted storage of sensitive data
  • Secure server infrastructure with regular security audits
  • Access controls and authentication mechanisms
  • Regular security updates and monitoring
  • Secure payment processing through certified third-party providers

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.

5. Third-Party Services

We may use third-party services for:

  • Analytics: Usage statistics and platform analytics (e.g., Google Analytics)
  • Hosting: Secure cloud infrastructure for data storage and processing
  • Payment Processing: Secure payment gateway services for subscription billing
  • AI Model Access: Third-party AI model APIs for monitoring and analysis
  • Support: Customer service and communication tools

These services have their own privacy policies and data handling practices. We encourage you to review their policies. We are not responsible for the privacy practices of third-party services.

6. Your Rights

You have the right to:

  • Access: Request access to your personal information and data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your data, subject to legal and business requirements
  • Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt-out of marketing communications and non-essential data processing
  • Restriction: Request restriction of processing in certain circumstances
  • Objection: Object to processing based on legitimate interests
  • Complaint: File a complaint with a data protection authority if you believe your rights have been violated

To exercise these rights, please contact us through our contact form or support channels.

7. Cookies and Tracking

We use cookies and similar tracking technologies for:

  • Essential Cookies: Required for platform functionality, authentication, and security
  • Analytics Cookies: Anonymous usage statistics to improve our services (optional)
  • Preference Cookies: Remember your settings and preferences
  • Performance Cookies: Monitor platform performance and identify issues

You can control cookie settings through your browser preferences or our cookie preferences panel. Note that disabling certain cookies may affect platform functionality.

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be processed and stored in countries other than your own, including the United States. We ensure appropriate safeguards are in place for international data transfers in accordance with applicable data protection laws, including GDPR and CCPA. By using our services, you consent to the transfer of your data to these locations.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also notify you via email or through our platform. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

11. Legal Basis

This privacy policy complies with applicable data protection laws, including GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). Our legal basis for processing your data includes:

  • Consent: For optional features, marketing communications, and analytics
  • Contract Performance: To provide our services and fulfill our contractual obligations
  • Legitimate Interest: For service improvement, security, fraud prevention, and business operations
  • Legal Obligation: To comply with applicable laws and regulations

12. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us: