Blog
News and updates about the platform
What Is Agentic Commerce? Agentic Commerce vs Ecommerce: What Changes for Brands in 2026?
Agentic commerce shifts the entire buying journey into AI agents that compare, personalise, and checkout inside ChatGPT/Perplexity/Gemini, replacing traditional ecommerce.
Why ChatGPT, Perplexity, Gemini Are the New Distribution Channels — And How Brands Can Monetise Them
LLMs like ChatGPT, Perplexity and Gemini are now the fastest growing distribution channels, so brands must optimise their visibility and monetise the new AI discovery layer.
🔥 What Is AI Engine Optimisation (AEO)? How It's Different from GEO & SEO — And Why Every Brand Needs It in 2026
Welcome to 2026 — where your customer's 'best friend' is an LLM, and that best friend is already telling them stories about you. That's the problem. And AI Engine Optimisation (AEO) is the solution.