How to Get Your Products on ChatGPT Shopping

• Register at chatgpt.com/merchants. Submit your shop details and apply for Instant Checkout access.
• Shopify merchants (US-based, paid plan, Shopify Payments enabled) are automatically eligible — no application needed.
• Etsy sellers are also automatically eligible and already live on ChatGPT Shopping.
• All other merchants go through an approval process. Upon approval, you receive HTTPS endpoint credentials and onboarding instructions.

• Prepare your catalog in JSONL (.jsonl.gz) or CSV (.csv.gz) format. Deliver via SFTP, file upload, or hosted URL.
• Required fields: item_id, title (max 150 chars), description (max 5,000 chars), url, brand, image_url, price + currency, availability, group_id, target_countries, seller_name, seller_url.
• Set is_eligible_search=true for ChatGPT discoverability. Set is_eligible_checkout=true to enable purchase (requires privacy policy, ToS, and return policy URLs).
• Update your feed at least daily. Max 500k items per shard file (~500MB). Use stable, consistent filenames.

{
  "item_id": "SKU-001",
  "title": "Organic Cotton T-Shirt - Navy - M",
  "description": "100% organic cotton crew neck...",
  "url": "https://yourstore.com/products/tshirt-navy-m",
  "brand": "YourBrand",
  "image_url": "https://yourstore.com/images/tshirt.jpg",
  "price": 29.99,
  "currency": "USD",
  "availability": "in_stock",
  "group_id": "tshirt-navy",
  "listing_has_variations": true,
  "target_countries": ["US"],
  "store_country": "US",
  "seller_name": "Your Store",
  "seller_url": "https://yourstore.com",
  "is_eligible_search": true,
  "is_eligible_checkout": true,
  "seller_privacy_policy": "https://yourstore.com/privacy",
  "seller_tos": "https://yourstore.com/terms",
  "return_policy": "https://yourstore.com/returns",
  "gtin": "5901234123457",
  "star_rating": 4.5,
  "review_count": 127
}

• Implement five REST endpoints (HTTPS, JSON): create session, update session, complete session, cancel session, and get session.
• Status flow: not_ready_for_payment → ready_for_payment → completed / canceled.
• Enforce idempotency (same key = same result, parameter mismatch = 409). Validate HMAC signatures on all requests from OpenAI.
• Requirements: TLS 1.2+ on port 443, IP allowlisting from OpenAI CIDR blocks (listed in chatgpt-connectors.json).

• Buyers select saved payment methods in ChatGPT (cards, Apple Pay, Google Pay, Stripe Link). OpenAI sends a delegated payment payload to your PSP.
• Stripe's Shared Payment Token (SPT) is the primary integration path. SPTs are single-use, scoped to a specific merchant and basket total.
• Alternative: Merchants with PCI DSS Level 1 certification can integrate directly. Adyen and Braintree are also listed as compatible.
• OpenAI charges a 4% transaction fee on completed purchases, on top of standard Stripe fees (~2.9% + $0.30). Total effective fee: ~7.2%.

• Complete conformance testing with OpenAI before going live. This validates your checkout flow, payment handling, and error responses.
• Emit order_created and order_updated webhook events with HMAC signatures for order lifecycle tracking.
• Once certified, your products appear in ChatGPT Shopping across web, iOS, and Android for Free, Plus, and Pro users.