The new PingAura Competitor View shows how your rivals perform in AI answers. Using AI search competitor data helps your brand win market share faster.
Released in October 2026 for Enterprise plans, Competitor View opens a full overview for any competitor you track. You can see their visibility, share of voice, rank, trends, the prompts where they appear, and the sources AI engines cite alongside them. It uses the same filters you already use on your own dashboard.
AI answers offer limited space for brands. Seeing what works for rivals helps you adjust your own plan. This gives your team a clear path to win key mentions.
Why AI Search Competition Requires Direct Rival Tracking
Traditional search engine pages list dozens of blue links. Many brands can share space on that first page.
AI search works differently. An AI assistant builds a single answer for the user. That answer names only a few top brands or sources. You are either in that answer or you are left out.
Space in these replies is tight. Every mention given to a rival is a mention lost to your team. This format makes competition more direct than ever before.
Using PingAura Competitor View helps you track these quick shifts. Accessing AI search competitor data shows what is working for rivals right now. Regular AEO competitor analysis is essential to grow your share of voice.
PingAura tracks how brands appear across up to eight AI engines, depending on your plan:
- ChatGPT
- Perplexity
- Gemini
- Claude
- Grok
- DeepSeek
- Google AI Overviews
- Google AI Mode
The visibility score turns presence, position, coverage, and share of mentions and citations into one clear number. Competitors are scored the same way as your brand, so you can compare like for like.
Knowing where a rival wins helps you spot content gaps. It also helps you find the sources you need to earn future mentions.
Core Features of the PingAura Competitor View
The PingAura Competitor View opens a dedicated overview for one rival. It reveals the signals that drive their AI visibility across your tracked prompts.
You can review five key areas from their side:
| Feature | Data Provided | Strategic Value |
|---|---|---|
| Score | Visibility, share of voice, mentions and citations, and page citations | Compare total brand presence against your own |
| Rank | Visibility rank and share of voice rank among you and your tracked competitors | Gauge relative standing in your category |
| Trends | Visibility and share of voice over time | Identify fast-growing rivals versus steady ones |
| Prompts | Tracked prompts where the rival appears, including the ones where you don't | Spot content gaps and missing category priorities |
| Citations | The rival's own pages and other sites cited alongside them | Find target sites for outreach and link building |
Comparing AI search competitor data turns simple rank numbers into clear insights. A high rank shows where a rival wins. Their trend data shows if that growth is new or stable.
Prompt data exposes the questions where your rivals appear today. Their citations show which third-party sites feed those answers. Grounding your plans in these five areas helps your team act with speed and focus.
How to Navigate and Analyse Rival Data Step by Step
Opening the PingAura Competitor View is simple. On your Visibility dashboard, click any competitor in the Top Competitors or Share of Voice Ranking tables. You can also click a competitor's name on the Competitors page. When you open it from the dashboard, your filters carry over (except a selected past run: the view always shows the latest run), so you see the rival through the same lens as your own data. To leave, use the breadcrumb or the sidebar to return to the Competitors page or your dashboard.
Read rival data in a set order to get the best results.
Start with Score and Trends
First, check their visibility, share of voice, and rank. This reveals the size of the gap between your brands. Next, look at their trend line. A rival that climbs fast needs quick action from your team.
Find Content Gaps in Their Prompts
Second, study the prompts where they appear. Switch to "They appear, you don't" to see the buyer questions where AI engines name your rival and leave you out. Use this list to spot key content gaps. You can then create or improve pages to win those queries.
Evaluate Citations for PR and Outreach
Third, check their citations. AI engines rely on outside sources to build answers. This AI search competitor data highlights the sites cited alongside your rivals. Send this source list to your PR team. Reach out to those same sites to earn your own mentions.
Turning Competitor Insights into Executable Workflows
Data is only useful when teams act on it. Pass prompt gaps to content teams for new pages. Send citation lists to PR to gain mentions. Equip sales reps with competitor summaries. Share trend charts with leaders.
Always check multiple rivals, not just one. Spotting gaps across many brands points to wider content needs.
Keep in mind that AI search competitor data shows current visibility, not a guaranteed playbook. Pair the PingAura Competitor View with the Source filter on the Citations page, set to Competitors, to plan smart next steps.
FAQs
What is Competitor View in PingAura?
Competitor View lets you see a tracked rival's AI search data in PingAura. You can see their visibility, share of voice, rank, and trends over time. It also shows the prompts where they appear and the sources AI engines cite alongside them. This helps you learn where your rivals win in AI search and find ways to close the gap.
Which PingAura plans include Competitor View?
Competitor View is part of Enterprise Reporting, which is included in PingAura Enterprise plans. On other plans, you can still open a competitor and see a locked preview. To unlock the full data, talk to our sales team about Enterprise.
How do I open and close Competitor View?
To open Competitor View, click a competitor in the Top Competitors or Share of Voice Ranking tables on your Visibility dashboard, or click their name on the Competitors page. From the dashboard, it keeps your filters, except a selected past run. To leave, use the breadcrumb or the sidebar to go back to the Competitors page or your own dashboard.
Does Competitor View tell me exactly what content to write?
No, Competitor View does not tell you the exact text to write. It points you to prompts and web sources that are worth a close look. You can see which topics work well for other brands in your field. Your team still decides what to publish based on your own brand goals. Use these insights to guide your plan, not to copy others.
Conclusion
The PingAura Competitor View helps you track your rivals in AI search. Using AI search competitor data shows where your brand falls behind. Enterprise teams should set a routine to check these insights. Regular reviews keep your strategy sharp and focused. Turn these facts into smart actions for your brand today.
