How SGT University achieved 4x AI visibility growth and became the runner-up in AI search

The challenge: a strong university, hard to find in AI answers

SGT University is a private university in Gurgaon known for health sciences, including nursing, physiotherapy, medicine and allied health programs, alongside engineering and management. Before PingAura, when prospective students asked AI assistants for university recommendations in Gurgaon or the wider NCR, SGT rarely stood out in a crowded field of private universities.

Before PingAura, from the visibility dashboard:

• AI visibility score: 5.31, ranked 13th of 21 tracked competitors
• Coverage rate: 13.07% of tracked answers mentioned SGT
• Presence: 20 of 153 tracked answers
• Share of voice: 4.16%, well behind category leader Amity University

The core problem: SGT had real strengths, particularly in health sciences, but no visibility into which programs AI engines were recommending instead, and no way to close the gap with larger, better-known competitors.

The solution: AI visibility monitoring with PingAura

SGT University partnered with PingAura to measure, and then grow, its presence in AI-generated answers.

Step 1: Establish a baseline

PingAura set the starting point using the April 16 visibility run:

• AI visibility score: 5.31
• Coverage rate: 13.07%
• Presence: 20 of 153 tracked answers
• Category rank: 13th of 21

This baseline became the benchmark for everything that followed.

Step 2: Audit and fix site health

PingAura ran 50 site health audits across SGT's tracked pages.

• Critical issues: 5
• High-severity issues: 9
• Medium issues: 30
• Low issues: 44

88 issues were identified in total. The 5 critical and 9 high-severity issues became the first priority, with medium and low-severity items queued behind them.

Step 3: Identify high-impact queries

PingAura tracked 89 active prompts spanning admissions, fees, hostels, placements and program-specific searches. Rather than spreading effort evenly, PingAura surfaced where SGT already had a natural advantage: health sciences programs, where the university's real strength lives.

Step 4: Monitor, iterate and grow

With ongoing tracking across every run, PingAura measured movement week over week and kept focus on the queries showing real traction, particularly in nursing, physiotherapy and allied health.

The results: a genuine climb up the category

Visibility grew 4x. The score moved from 5.31 to 21.40 over three months, a sustained climb rather than a single spike.

Category rank jumped from 13th to 2nd. SGT now trails only Amity University, the dominant, long-established player in the region, and sits ahead of Shiksha, Quora, Collegedunia, GD Goenka, KR Mangalam and Sharda.

Coverage more than tripled. SGT now appears in 40.6% of tracked AI answers, up from 13.07%.

Health sciences queries lead the way. The growth is strongest exactly where SGT's real strengths are:

• "Best private university for health sciences in Gurgaon": 65.7% share of voice, visibility score 74.3
• "Most trusted private university in Gurgaon for BPT": 49.9% share of voice, visibility score 66.2
• "BSc Nursing admission at private universities in Gurgaon": 44.6% share of voice, visibility score 63.1
• "Best private university for nursing faculty in Haryana": 46.3% share of voice, visibility score 62.1
• "Cheapest private university in Gurgaon with good campus": 45.7% share of voice, visibility score 60.3

On these health-sciences queries, SGT now leads or ties for the leading mention, well ahead of most of the tracked competitor set.

What's next for SGT University

Three months in, the foundation is strong. The next phase focuses on:

• Closing the 5 critical and 9 high-severity site health issues identified in the audit
• Extending the health-sciences wins into engineering, management and general campus-life queries, where presence is still limited
• Narrowing the remaining gap with Amity University in aggregate share of voice

Why this matters for higher education brands

Prospective students and their families increasingly use AI assistants to shortlist universities, compare fees and research specific programs before ever visiting a campus or filling out an application. For a university, being cited in these answers means being part of the decision before a student books a campus tour or opens an application form.

• Students use AI to compare universities on fees, placements and hostel life
• Students use AI to research specific programs, like BSc Nursing or BPT, in detail
• Universities with strong AI visibility earn the first mention, and often the first application