AI Overview ads • Beta
Search summary ads

Measure visibility in AI Overviews

Understand how paid modules affect AI Overviews and organic presence.

Planned AI Overview signals

Metrics designed for AI summary ads.

Overview coverage

Monitor paid placements across overview types.

Placement density

See how often paid modules show in key queries.

Organic movement

Track changes in organic mentions as ads expand.

Built for teams planning AI ad readiness

Why it matters

Paid modules in AI summaries

AI Overviews blend organic and paid placements, so ranking alone is no longer the full picture.

Summary placement

Track where paid placements appear within the overview card.

Organic resilience

See which queries still surface organic mentions.

Official guidance

Google's AI Overviews ads facts

Google details where ads can appear, eligibility, and what advertisers can and cannot control.

Placement surfaces

Ads can show above, below, or within AI Overview panels.

Eligibility and formats

Search, Shopping, and Performance Max ads are eligible where AI Overviews are available.

Targeting limits

Advertisers can't opt out or target AI Overview placements directly.

Sensitive categories

Ads don't run in AI Overviews for sensitive verticals like healthcare or politics.

FAQ

AI Overview ads FAQs

Where do AI Overview ads appear?

Paid modules can appear within or alongside AI Overview summaries.

How does it impact organic visibility?

AI summaries compress the page, so tracking organic presence alongside paid modules is key.

What should we track first?

Monitor overview frequency, paid placement density, and competitive coverage by intent.

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