The AEO Content Guide
A citation is the new ranking, and it is won on the page itself. This content optimisation playbook covers why answer engines changed the rules of visibility, what getting cited actually pays you, and the seven signals engines weigh before they quote a page. It then works through the craft: answering first, structure a machine can parse, why numbers get quoted more than opinions, E-E-A-T, topical authority and freshness, readability, technical access for AI crawlers, FAQs and entity signals, and what happens beyond your own website. It closes with a content checklist and a 30 day starting plan.
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