TL;DR
- On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. A brand can now claim its official profile inside ChatGPT.
- A claimed profile gets a blue check, control over its details and 28 days of Insights: mentions, website clicks and topics.
- It is free, and the claim takes five steps.
- A published profile cannot be taken down, so agree the content before you submit it.
- Claiming keeps ChatGPT's facts about you accurate. It does not move you up in its answers.
Introduction
When someone asks ChatGPT about your brand, it answers with whatever it finds on the web: reseller pages, comparison sites, old press coverage and forum threads. Product names can be out of date. Your positioning can be mixed up with a competitor's. You have had no say in any of it.
On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. A business can now claim its profile, supply the correct details itself and see how often ChatGPT mentions it.
ChatGPT has about 1.2 billion weekly users, according to OpenAI, and a growing share of them use it to shortlist products and vendors. This guide covers what you get, how to claim your profile and what to settle before you start.
1. What a Claimed Profile Gives You
- A blue check. It shows people that the profile belongs to the verified business.
- Control over your details. You can edit the website, description, category, logo, cover photo, and delivery and return policies. OpenAI reviews each edit before it goes live.
- Insights for the past 28 days. You see how often ChatGPT referenced your website, how many people clicked through, and the common topics in those conversations. The numbers are aggregated. OpenAI does not share anyone's chats.
Claiming and managing a profile is free at launch.
2. How to Claim Your Profile
- Check for an existing OpenAI relationship. If your company has an OpenAI Enterprise contract or a ChatGPT Ads account, claim through your OpenAI representative.
- Find your listing. Otherwise, sign in to ChatGPT with a work account, open Business Hub and search for your business. Select the listing, or add it if it is missing.
- Prove ownership. Add a TXT record to your domain's DNS, enter a code sent to your business email or phone, or connect your Shopify store. For a larger company, the DNS record is usually the simplest route.
- Verify your identity. OpenAI uses a provider called Persona. The person making the claim submits a government ID and the company's registration details. Both should match your official company records.
- Update the profile. Once OpenAI approves the claim, edit your details and open Insights.
OpenAI's setup guide has the full walkthrough.
3. Who Needs to Be Involved
| Team | What they do |
|---|---|
| IT | Adds the DNS record to your domain |
| Marketing | Owns the profile and approves the content |
| Legal or company secretary | Provides the registration details and authorises the person making the claim |
The DNS record takes minutes. Getting these three teams lined up is what takes the time, so start there.
4. What to Know Before You Start
- You cannot take a published profile down. Only unpublished drafts can be deleted. Get the content approved internally before you submit it.
- Each brand is claimed separately. A parent company's claim does not cover its other brands or its locations.
- Someone may have claimed your listing already. A reseller or distributor, for example. Open the profile, select the three-dot menu, then Dispute ownership.
- Insights undercount your visibility. A mention counts only when ChatGPT references your website. Your brand name alone does not count, and neither does an answer that links to a partner or marketplace page. Figures also appear only once activity passes a privacy threshold, so a blank is not a zero.
- Some features are US-only for now. That includes Business Agents, which answer customer questions inside ChatGPT, and claiming local store listings.
- Claiming does not improve your ranking. OpenAI is clear that a claimed profile is no guarantee of better placement, and ChatGPT still decides on its own which brands to recommend. Whether you appear depends on your content and on who cites you. Our AEO playbook for ranking inside ChatGPT covers that work, and our guide on how to get your content cited by AI shows how to make your pages easier to quote.
5. How PingAura AI Builds on Your ChatGPT Profile
PingAura AI is an Enterprise Answer Engine Optimisation (AEO) platform. It measures how AI engines answer your buyers' questions and helps you win more of those answers. A claimed profile gives it accurate facts to build on.
- Every buyer question. PingAura AI runs the prompts your buyers actually ask and records whether your brand appears, where it ranks and which competitors are named instead. Business Hub counts only the answers that link to your website. Our guide to AI share of voice metrics explains how to read the full picture.
- Every engine. You see ChatGPT next to Gemini, Google AI Overviews, Perplexity and Microsoft Copilot, in one view.
- The sources behind each answer. PingAura AI shows which pages the engines cite for your category, including the partner and reseller pages that Business Hub leaves out.
- The next step. Site audits, AI-optimised articles and the AI Coworker turn those gaps into work your team can ship.
For PingAura customers, our team also helps write the profile description and category around how buyers ask ChatGPT about your market, and reads your Business Hub insights alongside your PingAura data.
FAQs
Is it free to claim a business profile in ChatGPT?
Yes. Claiming and managing a profile is free at launch.
Can I claim a profile outside the United States?
Yes, in markets where ChatGPT is available and OpenAI supports verification. Business Agents and local store listings are limited to the US for now.
What if someone else has already claimed my business?
Open the profile in ChatGPT, select the three-dot menu and choose Dispute ownership. You then verify with Persona that you are authorised to represent the business.
Can I delete my profile later?
No. Only unpublished drafts can be deleted, so review the content before you publish it.
Conclusion
Claiming your profile is quick and puts the facts ChatGPT holds about your business back in your hands. It does not change which brands ChatGPT recommends. Agree the content first, claim the profile, then measure what the AI engines actually say about you.
Ready to See What ChatGPT Says About Your Brand?
Before you write your profile, find out how ChatGPT already describes your brand and which competitors it recommends instead. Visit PingAura.ai to measure your AI visibility across ChatGPT, Gemini, Perplexity and more.
