Key results at a glance:
- Achieved 7x growth in AI visibility, increasing from an early low-single-digit baseline to 7.19%
- Captured 41.09% share of voice, ranking #1 in category
- Expanded tracking across 72 prompts
- Reached 2,068 citations across 916 unique sources
- Achieved 95% answers with sources
- Improved content quality to 94% and technical health to 88%
The challenge: low visibility and limited AI coverage
FatakPay is a fintech platform operating in a highly competitive category focused on instant credit and financial access.
Before PingAura, the brand had limited visibility in AI-generated answers.
From the visibility dashboard:
- Visibility score: early low-single-digit baseline
- Coverage rate: 12%
- Presence across prompts: limited
- Share of voice: fragmented
When users searched queries related to instant loans and credit apps, FatakPay was not consistently surfaced.
The core problem: FatakPay had limited visibility into how AI systems ranked and cited its content, and no structured way to improve it.
The solution: AI visibility monitoring with PingAura
FatakPay partnered with PingAura to measure and improve its AI presence.
Step 1: Establish a baseline
PingAura established the starting point:
- Visibility score: early low-single-digit baseline
- Coverage rate: 12%
- Share of voice: fragmented
- Limited prompt-level presence
This baseline became the benchmark for tracking improvements.
Step 2: Audit and optimize site health
PingAura conducted a full audit across key pages.
Technical health
- Score: 88%
- Issues in performance metrics such as LCP and CLS
Content quality
- Score: 94%
AI readiness
- Gaps in structured data and schema coverage
Priority fixes included:
- Improving largest contentful paint
- Fixing layout shift issues
- Enhancing structured signals
Step 3: Identify high-impact content opportunities
Using prompt research:
- Identified and tracked 72 prompts
- Focused on high-intent fintech queries
These represented key opportunities for improving visibility and citations.
Step 4: Monitor, iterate, and grow
With PingAura's monitoring:
- Visibility tracked over time
- Citation trends analyzed
- Prompt performance optimized
Every change was tied to measurable improvements in AI visibility.
The results: measurable gains in visibility and dominance
The transformation:
Visibility increased significantly. The visibility score reached 7.19%, reflecting strong relative growth from the initial baseline and consistent upward movement in the visibility graph.
Share of voice reached the #1 position. FatakPay captured 41.09% share of voice, ranking first among competitors.
Coverage and presence expanded. The brand was tracked across 72 prompts, increasing its presence across AI-generated answers.
Citation volume scaled. FatakPay achieved 2,068 citations across 916 unique sources, with 95% of answers including sources.
What's next for FatakPay
The initial results establish a strong foundation. The next phase focuses on:
- Scaling content across high-performing financial queries
- Improving structured data and schema coverage
- Expanding visibility across additional AI platforms
Why this matters for fintech brands
FatakPay's results highlight a broader shift: AI platforms are becoming a key discovery channel for financial products.
Users increasingly rely on AI to:
- Compare financial tools
- Evaluate loan options
- Discover new platforms
Brands with strong visibility and share of voice in AI systems are more likely to capture high-intent users.
