Key results at a glance:
- Achieved 10x growth in AI visibility, increasing from 2–3% to 20.07%
- Captured 47.56% share of voice, ranking #1 in category
- Reached 31% coverage across 528 AI-generated answers
- Earned 1,369 citations across 409 unique domains
- Improved content quality to 99% and technical health to 81%
- Enabled visibility across 48 high-intent prompts, including discovery and catering queries
The challenge: invisible and untrusted in AI search
Gracias Granny is a fast-growing Mexican cafe and catering brand in Mumbai. It is known for its fusion menu and event catering.
The brand had strong on-ground demand and search traffic. But it did not appear in AI-generated answers.
When users asked ChatGPT, Perplexity, or Gemini questions like "best tacos in Mumbai" or "Mexican catering near me", Gracias Granny rarely showed up.
The website was built for traditional search. It was not ready for AI systems.
- Content did not structure itself for large language models to read
- Trust signals needed for recommendations were missing
- There was no way to see how AI platforms viewed the brand
The core problem: Gracias Granny had no AI visibility setup. It had no way to influence how AI systems found or recommended it.
The solution: AI visibility setup with PingAura
Gracias Granny partnered with PingAura. The goal was to make its website fully readable and ready to be recommended by AI.
Step 1: Establish a baseline
PingAura's AI visibility dashboard showed the starting point:
- AI readiness score: 24 out of 100 (Grade F)
- Visibility score: 2–3%
- Share of voice: low and uneven
- Minimal presence across tracked prompts
This baseline became the benchmark for measuring progress.
Step 2: Audit and optimize site health
PingAura ran a full audit across key pages. It focused on three areas:
Technical health — crawlability and indexing, page speed and response time, schema and structured data coverage.
Content quality — readability and topical depth, authority and E-E-A-T signals.
AI readiness — whether AI systems could parse, understand, and cite the content.
Key issues found:
- Missing refund, delivery, privacy, and terms pages
- Weak contact and about signals
- Minimal schema coverage (2 out of 23 signals)
These gaps lowered AI trust and reduced the chance of being recommended.
Step 3: Identify high-impact visibility opportunities
Using PingAura's prompt tracking and competitive analysis, the team found:
- 48 high-intent prompts
- Key discovery queries, such as "best tacos in Mumbai"
- Catering and comparison queries
These were the fastest path to more AI visibility and citations.
Step 4: Monitor, iterate, and grow
Real-time monitoring made every change trackable. Technical fixes, trust signal additions, and content updates all showed clear results. The team tracked visibility growth week by week. They kept optimizing for AI performance, not just traditional rankings.
The results: from low visibility to category leader
The change happened within a single optimization cycle.
AI visibility increased 10x. The score grew from 2–3% to 20.07%. The visibility graph moved from flat and uneven to a clear upward trend.
Share of voice reached #1. Gracias Granny captured 47.56% share of voice. It ranked first among competitors in AI-generated answers.
Coverage expanded across AI responses. The brand appeared in 31% of analyzed answers across 528 queries. This showed a broad and steady presence.
Citations grew in volume and reach. Gracias Granny earned 1,369 citations across 409 unique domains. 95.5% of AI answers included sources that referenced the brand or its network.
Content and technical scores improved. Content quality reached 99%. Technical health rose to 81%. This built a strong base for future growth.
What's next for Gracias Granny
The first results have built strong AI visibility. The next phase focuses on:
- Scaling content depth — Expanding content across high-performing categories like tacos, burritos, and catering queries to increase citation frequency
- Strengthening authority signals — Building third-party mentions and structured credibility to improve trust across AI systems
- Expanding AI platform coverage — Optimizing visibility across more platforms, including Claude, Perplexity, and Google AI Overviews
Why this matters for brands
Gracias Granny's results show a clear shift: traditional SEO alone is no longer enough for discovery.
AI platforms like ChatGPT and Perplexity are now key channels for local recommendations and dining decisions. Brands that do not appear in AI answers miss high-intent customers.
AI visibility is still early. Brands that act now can reach category leadership fast. PingAura makes this possible by making visibility measurable, actionable, and scalable.
