AI citability describes how well a page could serve as a source for an AI answer. A page assessment can identify issues a team can fix, but it cannot tell how likely a particular AI system is to cite that page.
PingAura's citability checker reviews four areas: whether a page answers its topic clearly, how it is organized, whether useful statements stand on their own, and whether claims have credible support. The score helps prioritize improvements to the page.
For example, a product comparison that hides prices or leaves key claims unexplained may be harder to use than one with clear facts and sources. Adding those details improves the page for readers even if no AI answer cites it.
Citability scores assess the page. Share of voice measures how often a brand appears in a chosen set of AI answers. Tracking both avoids treating a page-quality score as proof of actual visibility.