ChatGPT Ads are paid placements in ChatGPT. Advertisers can measure how often an ad appeared, how many people clicked it, and how much they spent.
An ad is different from an unpaid brand mention or link in an AI answer. Visits from ads count as paid traffic; visits from unpaid AI links may count as AI referral traffic when analytics can identify their source.
PingAura's OpenAI Ads integration lets teams view campaign results alongside unpaid AI visibility. Available ad formats and account access depend on OpenAI's current offering.