GEO, short for Generative Engine Optimisation, is work intended to improve how a brand or source appears in AI-generated answers. Teams may look at mentions, citations, and whether the answer describes the brand accurately.
For example, a buyer might ask an assistant to compare accounting products before visiting any vendor's site. Accurate product details help the buyer assess the answer and follow up with the right company.
Useful work includes making pages accessible, keeping facts current, and explaining products in clear language. These changes help readers too. They do not guarantee that an AI system will include a page in its answer.
GEO and AEO are often used for the same work. Because definitions vary, compare programs by the AI products, questions, and outcomes they actually measure.