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CRM integration · Lead capture
Send every lead from your hosted pages straight into HubSpot
Connect HubSpot and each enquiry captured on your PingAura pages lands in your CRM as a contact, with a note showing the page it came from, so you can trace pipeline back to the content that created it.
HubSpot
PingAura flow
Contact created or updated, matched by email
Send leads captured on your hosted pages into HubSpot as contacts, each with the page that produced it.
A note with the page title, URL and page type
Send leads captured on your hosted pages into HubSpot as contacts, each with the page that produced it.
What the person wrote in the message field
Send leads captured on your hosted pages into HubSpot as contacts, each with the page that produced it.
What syncs in
HubSpot
What arrives in HubSpot for each lead.
Contact created or updated, matched by email
A note with the page title, URL and page type
What the person wrote in the message field
PingAura lead score (optional property)
PingAura source page (optional property)
CRM status for every lead in your inbox
Why connect
Why connect HubSpot
Leads are only useful if your team sees them where it already works. Connecting HubSpot puts every enquiry from your PingAura pages into your CRM, with the page behind it recorded, so you can see which content brings in business. The enquiry is always saved in PingAura first, so a HubSpot outage never loses a lead.
What you can do
What you can do after connecting
Work leads where your team already is
Every enquiry becomes a HubSpot contact with the email address, name and phone number the person supplied. Someone already in your CRM is updated, not duplicated.
See which page produced each lead
A note on each contact records when the enquiry came in, the page title, its URL and the type of page, plus whatever the person wrote.
Filter and report on lead quality
Optionally add two contact properties, PingAura lead score and PingAura source page, so you can filter and build reports on them in HubSpot.
Keep brands separate
One HubSpot portal connects per domain, so two brands on the same account can send to two different portals and neither sees the other's leads.
Onboarding clarity
Setup in 3 steps
Approve the connection in HubSpot. There is no key to create or paste. The full guide is at pingaura.ai/docs/integrations/hubspot.
Step 1
Open Integrations
In Workspace settings, open Integrations and click the HubSpot card. You can also start from the PingAura install page at pingaura.ai/integrations/hubspot/install: sign in, then pick the workspace and domain.
Step 2
Choose the domain and earlier leads
Pick the domain this portal is for, then choose whether to send only new leads or earlier ones too. Only new leads is the default.
Step 3
Connect HubSpot
Click Connect HubSpot, sign in, choose your account and approve the permissions. Your leads start going to HubSpot from then on.
Trust and permissions
What PingAura can do in your HubSpot
PingAura asks to read and write contacts, which is how it finds an existing contact and creates or updates it. A third permission, to write contact properties, is optional and you can untick it on HubSpot's consent screen. Without it, every lead still arrives with its page recorded on a note. Your HubSpot access is stored encrypted and renewed automatically.
Estimated setup time: under 5 minutes
Contacts read and write required, contact properties optional
If access is removed, leads wait and are sent after you reconnect
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Frequently asked questions
Questions teams usually ask before connecting HubSpot
Which leads are sent to HubSpot?
Every lead captured on your PingAura hosted pages is created or updated in HubSpot as a contact, matched by email, with a note recording the page it came from.
Will leads I already have be sent?
Your choice when connecting. The default sends only leads captured from then on. You can send every earlier lead too, but on an established inbox that can be a large number of contacts arriving at once and PingAura cannot undo it, so choose it deliberately.
Do I need a HubSpot developer account?
No. Use your normal HubSpot CRM account. The free tier is enough. A developer account holds no CRM data, so there would be nothing to send leads to.
What happens if HubSpot access is removed?
The HubSpot card shows Needs reconnecting and new leads wait rather than being discarded. Reconnect and they are sent. Nothing is lost.
What plan do I need?
HubSpot is included in the Growth and Pro plans, and in some enterprise plans. If you do not see it in your Integrations, contact your account team.
What happens to contacts if I disconnect?
Contacts already in HubSpot stay there, under your own retention policy. New leads stop being sent and remain in your PingAura inbox.