How Elleven Media grew its AI visibility by 285% in under two weeks

The challenge: invisible in AI search

Elleven Media is a Mumbai-based celebrity booking and talent management agency. It connects brands and event organisers with celebrity speakers, performers, comedians and creators for corporate events, conferences and brand activations across India.

While Elleven Media was excellent at putting its artists in the spotlight, the agency itself was invisible in the channel enterprise buyers increasingly start with: AI search. When marketing teams asked ChatGPT, Perplexity or Gemini "how do I book a celebrity keynote speaker" or "best celebrity booking agency in India", Elleven Media did not appear.

The website was built for traditional search. Its content was not structured in a way AI models could parse, cite or recommend, and there was no way to see which questions were sending buyers to rival agencies.

We knew clients were using AI assistants to discover agencies and speakers. We just had no idea whether we were showing up or not. PingAura gave us that picture — and then gave us the playbook to fix it.

Phase 1: measure, then build a foundation

PingAura started by tracking the questions buyers actually ask at every stage, from "does Elleven Media book celebrity keynote speakers" to "talent booking agency pricing for a 500-person summit". The first run set the baseline: Elleven Media was not mentioned in any tracked answer.

Over the first 75 days, prompt tracking widened to cover the full buyer journey, site health audits flagged what was holding pages back, and PingAura produced answer-ready articles for the gaps where AI engines cited rivals but had nothing from Elleven Media. AI visibility rose 188%, with ChatGPT the first engine to start recommending the agency.

Phase 2: apply every recommendation, fast

In late October, Elleven Media acted on every technical and content recommendation from PingAura in a single push. That is what turned steady progress into a quick gain.

Technical recommendations applied

• Search setup cleaned up: a proper SEO plugin, a fresh sitemap submitted to Google, and automatic resubmission whenever a new article goes live
• Every artist page fixed: a clear main heading and a booking-focused title and description on hundreds of artist profiles
• Business details for AI engines: structured organisation details (address, contact, social profiles) and FAQ markup, so AI engines can confirm who Elleven Media is
• Clutter removed: theme demo pages, placeholder text, duplicate artist pages and layout templates taken out of search
• Caching and security fixed: a caching fault that hid the sitemap from Google resolved, plus security headers and plugin updates

Content recommendations applied

• New pages for high-intent questions: a speakers bureau hub and a "Why Elleven Media" page with services, roster, booking process, testimonials and FAQs
• New and refreshed guides: new articles on annual day entertainment, booking a celebrity for a brand launch, speakers for sales meets and live bands for corporate events, plus refreshed guides with quick answers, fee tables and FAQs
• Real proof, not placeholders: genuine client testimonials and real FAQs replacing template text
• Stronger internal linking: articles, artist pages and category pages linked so engines can follow the whole roster
• One consistent brand name: a former brand name replaced with Elleven Media everywhere on the site

The results: quick gains across every AI engine

AI visibility grew 285% in under two weeks. Measured on the questions buyers ask without naming any agency, Elleven Media's AI visibility score rose 285% within two weeks of the recommendations going live.

222% more AI answers mention Elleven Media. The agency now appears far more often in answers from ChatGPT, Gemini, Perplexity and Google's AI answers, for questions like "celebrity speaker booking in India".

Visibility on competitor searches rose 88%. When buyers ask about a rival agency by name, AI engines now bring Elleven Media into the answer much more often.

AI visibility is turning into high-value enquiries. Elleven Media is not a high-traffic website, and does not need to be. Its buyers are a small, specialised group of event and brand teams, and a single booking can be worth lakhs. So what matters is who arrives, not how many. With PingAura's AI traffic tracking on the site, 21% of tracked page views now come from people who found Elleven Media on ChatGPT. These visitors arrive having already been told Elleven Media fits their need, and they convert: 4 in 5 WhatsApp enquiries from the site now come from ChatGPT visitors.

What's next for Elleven Media

• Listings that AI engines trust: a Google Business Profile and directory listings with the same name, address and phone as the website
• Off-site presence: regular LinkedIn posts and expert answers that point back to the site's guides
• Steady content: one or two new answer guides a month for the questions where rivals are still cited
• Tracking leads, not just mentions: following AI-referred visits through to enquiries, to see which questions bring bookings

Why this matters for agencies

Elleven Media's experience shows that AI visibility is measurable and improvable, and that the fastest gains come from acting on every recommendation together: fixing the technical basics and publishing content that answers buyers' real questions.

It matters most for niche businesses with high-value leads. When ChatGPT or Gemini recommends an agency, it carries the weight of a trusted expert's referral. For a business where a handful of the right enquiries is worth more than thousands of casual visitors, being the name the AI recommends is the visibility that counts.

Last updated November 2026 · Data sourced from the PingAura dashboard