Key results at a glance:
- Went from invisible in AI search to being cited inside ChatGPT — citation rate grew from 0% to 1%
- Earned 3.5K total citations across Microsoft Copilot and partner platforms in 2 months
- Share of voice against direct competitors climbed to 25%
- Site health audits improved technical health to 96% and content quality to 99%
- Identified 10 new high-impact article topics to accelerate citation growth further
- Grew from 0 to 16 average cited pages across AI platforms
The challenge: invisible in AI search
Elleven Media is a creative and digital marketing agency based in India that helps brands build their online presence. Ironically, while Elleven Media excelled at making their clients visible online, the agency itself was invisible in a rapidly growing channel — AI search.
When potential clients asked ChatGPT, Perplexity, or Microsoft Copilot questions like "What are the best digital marketing agencies?" or "Which agency can help with brand visibility?", Elleven Media never appeared in the answers. Not once.
The agency's website was optimized for traditional Google search, but the content wasn't structured in a way that large language models could understand, cite, or recommend. There was no way to know which AI platforms were referencing competitors, what topics mattered for AI citations, or how to improve.
The core problem: Elleven Media had no visibility into how AI search engines perceived their brand — and no strategy to change it.
We started getting inbound leads from content that AI platforms were recommending. Clients were finding us through ChatGPT and Copilot — channels we didn't even know existed for lead generation. PingAura showed us exactly where we stood and what to fix.
The solution: AI visibility monitoring with PingAura
Elleven Media partnered with PingAura to gain a complete picture of their AI search presence and build a data-driven strategy to improve it.
Step 1: Establish a baseline
PingAura's AI visibility dashboard showed the starting point clearly — zero citations across ChatGPT, zero share of voice, and no pages being referenced by any AI platform. This baseline became the benchmark to measure every improvement against.
Step 2: Audit and optimize site health
PingAura ran comprehensive site health audits across 10 key pages on the Elleven Media website. The audits covered:
- Technical health — page speed, crawlability, structured data, schema markup
- Content quality — readability, topical authority signals, E-E-A-T factors
- AI readiness — whether content was structured in ways that LLMs can parse, understand, and cite
The team systematically fixed issues flagged by the audits, prioritizing changes that would make content more citable by AI platforms.
Step 3: Identify high-impact content opportunities
Using PingAura's citation analysis and competitor benchmarking, the team identified 10 new article topics that competitors were being cited for but Elleven Media had no content on. These topics represented the fastest path to earning AI citations.
Step 4: Monitor, iterate, and grow
With PingAura's real-time monitoring, the team tracked citation growth week by week. Every content update, every technical fix, and every new article could be measured for its impact on AI visibility — not just traditional search rankings.
The results: from zero to cited in 2 months
The transformation happened in three months:
AI citations took off. Elleven Media went from zero presence in AI search to earning 3,500 citations across Microsoft Copilot and its partner platforms. Pages on the website started appearing in AI-generated answers for the first time.
ChatGPT started citing them. The agency's citation rate in ChatGPT moved from 0% to 1%. While 1% may sound small, it represents a critical trust threshold — once an LLM begins citing a source, citation frequency tends to compound as the model builds confidence in that domain.
Competitive position improved dramatically. Elleven Media's share of voice against direct competitors grew to 25%. In a space where they previously had zero representation, they now captured a quarter of AI-generated mentions in their category.
Content quality reached near-perfect scores. The site health optimizations pushed technical health to 96% and content quality to 99%, creating a strong foundation for continued citation growth.
What's next for Elleven Media
The initial results have established a strong foundation. The ongoing strategy focuses on:
- Scaling content production — Publishing articles on the 10 high-impact topics identified through PingAura's citation gap analysis
- Building third-party authority — Earning mentions and backlinks from authoritative publications to strengthen LLM trust signals
- Expanding AI platform coverage — Moving beyond Microsoft Copilot and ChatGPT to track and optimize for Perplexity, Claude, and Google AI Overviews
Why this matters for agencies
Elleven Media's experience highlights a shift that every digital agency needs to understand: traditional SEO is no longer enough. AI search engines like ChatGPT, Perplexity, and Microsoft Copilot are becoming primary discovery channels for millions of users. Brands that aren't visible in AI-generated answers are missing a growing share of potential clients.
The good news is that AI visibility is measurable, trackable, and improvable — with the right tools and strategy.