How Elleven Media grew from zero to 5.77 AI visibility score in 75 days

The challenge: invisible in AI search

Elleven Media is a talent booking and event management agency based in India, connecting brands with celebrity keynote speakers, performers, and entertainers for corporate events, conferences, and brand activations.

Ironically, while Elleven Media excelled at putting their clients in the spotlight, the agency itself was invisible in the channel that matters most to enterprise buyers in 2026 — AI search. When procurement heads or marketing teams asked ChatGPT, Perplexity, or Gemini questions like "best talent booking agency for brand events" or "how do I book a celebrity keynote speaker," Elleven Media never appeared. Not once.

The agency's website was built for traditional search. Content wasn't structured in a way that large language models could parse, cite, or recommend. There was no visibility into which prompts were driving competitor recommendations, no understanding of citation patterns, and no data to build a strategy from.

The core problem: Elleven Media had zero presence in AI search — and no framework to measure or change it.

We knew clients were using AI assistants to discover agencies and speakers. We just had no idea whether we were showing up or not. PingAura gave us that picture — and then gave us the playbook to fix it.

The solution: AI visibility monitoring with PingAura

Elleven Media partnered with PingAura to gain a complete picture of their AI search presence and build a data-driven strategy to improve it. The platform began tracking visibility across ChatGPT and Perplexity, with Gemini added as a third engine in later runs. The approach followed four steps.

Step 1: Establish a baseline

The first visibility run showed the starting position precisely — a geo visibility score of 2.00 across 16 tracked prompts, zero answers with presence, and zero share of voice. Every competitor was outperforming the brand on AI platforms. This baseline became the benchmark against which every improvement would be measured.

Step 2: Scale prompt tracking to cover the full buyer journey

PingAura expanded prompt coverage from 16 to 63 active prompts — mapping how enterprise buyers discover talent booking agencies. From branded direct queries ("does Elleven Media book celebrity keynote speakers") to consideration-stage searches ("best talent booking agency for brand events") to bottom-of-funnel intent ("talent booking agency pricing for a 500-person summit"). This gave the team a complete picture of where they appeared and where the whitespace was.

Step 3: Audit site health and fix barriers to citation

PingAura completed 50 site health audits across ellevenmedia.com, discovering 500 pages through sitemap scanning and surfacing 49 issues: 8 high-severity, 26 medium, and 15 low. No critical issues were found. The audit data gave the team a prioritised remediation roadmap — fixing the issues most likely to be reducing crawlability and AI citation eligibility across all platforms.

Step 4: Produce AEO articles for high-impact citation gaps

Using PingAura's prompt research and competitor citation analysis, the team identified where AI engines were citing competitors but Elleven Media had no content. PingAura generated 8 AI Engine Optimised articles — structured to be cited by LLMs, not just rank on traditional search. Topics covered comedian booking guides, celebrity speaker lists, influencer marketing strategy, and event entertainment. All 7 ready articles are cleared for immediate publication.

The results: from zero to cited in 75 days

Geo visibility grew 188%. The overall score moved from 2.00 to 5.77 in 75 days. Elleven Media went from zero cited answers to appearing in 12 of 118 tracked AI responses — a 10.2% prompt coverage rate across three engines.

ChatGPT became a primary citation platform. On ChatGPT specifically, Elleven Media achieved a 9.17 geo visibility score — the highest in the tracked competitive set — with 16.9% coverage and a 51.2% share of voice. The brand outperformed longstanding competitors including rapidkings.com, starclinch.com, and indianspeakerbureau.com.

Competitive rank jumped from 12th to 5th. At baseline, Elleven Media sat 12th out of 21 tracked domains with zero actual citations. They now rank 5th overall across all engines — ahead of engage4more.com, starclinch.com, rapidkings.com, and over 15 other competitors.

Content quality foundation is set. 8 AEO articles produced, 50 site health audits completed, zero critical issues. Publishing the 7 ready articles is the single next action to accelerate coverage from 10.2% toward 30% within one quarter.

What's next for Elleven Media

The initial results have established a strong foundation. The ongoing strategy focuses on:

• Scaling content production — Publishing all 7 ready AEO articles immediately, targeting the 53 prompts where Elleven Media currently has zero visibility
• Resolving high-severity site issues — Fixing the 8 high-priority technical issues before the content push, ensuring every new article is crawlable and citation-eligible from day one
• Expanding AI platform coverage — Moving from ChatGPT dominance to Perplexity and Gemini, where Elleven Media currently registers 0.00 and 2.37 respectively
• Building third-party authority — Earning mentions from event industry publications to strengthen LLM trust signals across all platforms

Why this matters for agencies

Elleven Media's experience reflects a shift happening across every professional services category. Enterprise buyers searching for event talent, keynote speakers, or booking agencies increasingly start with AI assistants — not Google. When ChatGPT, Perplexity, or Gemini recommends an agency, it carries the weight of a trusted expert endorsement.

Brands that aren't visible in AI-generated answers are invisible to a growing share of their potential clients. The good news is that AI visibility is measurable, trackable, and improvable — with the right tools and the right data.

Last updated May 2026 · Data sourced from PingAura dashboard