How Matrix Comsec went from

The problem was not the product. It was the conversation.

Matrix Comsec makes world-class security systems. Their products compete with any global brand in the category. But in early 2026, a procurement manager at a bank, a hospital, or a manufacturing plant who typed "which security system should we consider" into ChatGPT would get an answer that barely mentioned Matrix, if at all.

That is where buying decisions start now. Not with your sales team. Not with a trade publication. With AI. And in that conversation, Matrix Comsec was ranked tenth on ChatGPT, behind brands with smaller portfolios and narrower market presence. Nine competitors were getting recommended ahead of them every single day.

Where Matrix Comsec stood in March 2026

• ChatGPT rank: #10
• AuraScore: 7.84
• AI coverage: 16.2%
• Answers with presence: 34 of 210

Where Matrix Comsec stands in May 2026

• ChatGPT rank: #1
• AuraScore: 13.84
• AI coverage: 26.2%
• Answers with presence: 81 of 309

The full picture: leading on two engines, closing fast on the third

Enterprise buyers do not just use one AI platform. Procurement teams, IT heads, and security officers research across ChatGPT, Gemini, and Perplexity. Matrix Comsec now leads on two of the three, and holds a strong position on the third.

Matrix Comsec vs the competition (latest run)

The questions buyers are asking, and where Matrix now wins

These are not abstract metrics. Each prompt below is a real question a real buyer typed into an AI engine while evaluating security systems. A score of 79.6 on a question means Matrix Comsec's answer is dominant. A score of zero means a competitor is getting that customer instead.

Where Matrix Comsec is already dominant

• "Does Matrix Comsec offer an employee self-service app?" — 79.6 (dominant)
• "Matrix IP cameras vs traditional CCTV systems" — 74.6 (strong)
• "Matrix vs alternatives for campus parking management" — 73.8 (strong)
• "Matrix video surveillance for multi-location offices" — 69.8 (strong)

Where Matrix is growing fast

• "How to restrict floor access by employee" — 29.1 (+16.2)
• "Best biometric canteen management for manufacturing" — 22.5 (new entrant)

Where the next customers are hiding

• "Best visitor management system for offices" — 0 (gap to close)
• "Which access control brands are enterprise-grade?" — 0 (gap to close)

How we moved Matrix Comsec from #10 to #1

The security and telecom category is one of the most technically specific in enterprise buying. Buyers do not just search "CCTV." They search "STQC-certified CCTV for bank branches" and "biometric door controller for manufacturing plants with 24/7 operations." Generic visibility strategies do not work here.

We started by mapping every high-intent query Matrix Comsec's buyers were asking across all three AI engines. Then we built the content, fixed the site, and tracked the movement run by run. Every improvement was deliberate and data-driven.

March 2026 — The audit: we found out exactly which customers Matrix was losing to competitors

The first scan revealed the full scope of the gap. On ChatGPT, nine brands were being recommended ahead of Matrix Comsec. We mapped 100+ specific buyer queries, identified which ones were sending customers to Avigilon and CP Plus, and scanned 325 pages of the Matrix Comsec domain to understand what AI could and could not read and trust. The problem was not the product. It was that AI did not have the right information to recommend it.

March – April 2026 — The work: we built Matrix Comsec into the AI conversation, query by query

Every action was in service of one goal: get Matrix Comsec recommended when its customers come looking. AEO content was built around the specific technical queries buyers were asking, not generic security terms. 50 site health audits surfaced the structural issues stopping AI from indexing the full product range. Citation tracking showed us which sources AI trusted in the category, so we could earn the same credibility. Competitive intelligence tracked every move Avigilon and others were making, so we could stay ahead.

How we made it happen:

• 100+ buyer queries mapped and tracked across all three AI engines
• AEO content built around STQC, access control, and surveillance queries
• 50 site health audits across 325 pages
• Citation tracking on ChatGPT, Perplexity, and Gemini
• Competitor monitoring: Avigilon, Hikvision, Honeywell, CP Plus, HID Global, Genetec
• Weekly visibility scans to track every shift in rankings

May 2026 — The result: Matrix Comsec is now the first recommendation in their category

By May, Matrix Comsec leads the entire security and surveillance category on both ChatGPT and Gemini. On ChatGPT, they climbed from tenth to first. On Gemini, they hold an AuraScore of 18.0, ahead of every competitor including Avigilon, who had previously led the category. Their overall share of voice at 25.4% is more than 9 points ahead of the nearest competitor. When a procurement manager now asks AI which security system to consider, Matrix Comsec is the answer.

The silent barrier we removed

Before any content could work, we needed AI to be able to read and trust Matrix Comsec's domain. A complex product site with 325 pages has a lot of places where AI crawlers can get blocked. We ran 50 audits to surface everything that was getting in the way.

What comes next: turning #1 into untouchable

Leading is not the same as dominating. The gap between Matrix Comsec and the competition is real and growing, but there are still high-value conversations happening every day where a competitor is getting the call instead.

1. Win the undecided buyer queries. "Best visitor management system," "which access control is enterprise-grade," "most trusted access control vendor for enterprises." These are buyers with no brand preference yet. They are the highest-value conversations in the category and Matrix Comsec is not in them yet.
2. Close the Perplexity gap. Perplexity at 10.2 is good. But Avigilon sits at 17.5 on Perplexity, and that platform is heavily used by technical buyers doing deep pre-purchase research. Closing this gap is the clearest remaining path to full category dominance across all three engines.
3. Unlock the unified communications opportunity. Every query around IP PBX, unified communications platforms, and call-centre reliability scores zero. This is an entire product line that AI does not currently connect to Matrix Comsec. The buyers searching these terms are being handed to competitors by default.
4. Fix the 9 remaining critical and high issues. 4 critical and 5 high-priority site issues are still limiting AI's access to parts of the Matrix Comsec domain. Resolving them will expand coverage across access control, parking management, and surveillance, directly increasing the number of buyer conversations Matrix can enter.

Why this matters for security and telecom brands

Matrix Comsec's results show a clear shift: AI platforms are now where the enterprise security purchase decision begins.

Enterprise buyers use AI to:

• Compare access control systems by feature, certification, and deployment scale
• Evaluate which surveillance brand is trusted across regulated industries
• Decide which video and biometric platform fits multi-location operations

Brands that show up in those AI answers get on the shortlist. Brands that don't, lose the buyer before the demo is even booked.