Changelog

Bing Webmaster Tools Integration

Track AI visibility in Bing search and Copilot alongside your AI Performance metrics with native Bing Webmaster Tools integration.

We shipped Bing Webmaster Tools integration to unlock AI search visibility and connect it to your answer engine optimization strategy.

Highlights

  • Import AI performance metrics directly from Bing Webmaster Tools.
  • Track citations, cited pages, and grounding queries in real time.
  • View trends over time to measure content impact in AI-generated answers.
  • Compare Bing AI visibility with organic search and other traffic sources.

What you can measure

  • Total Citations — How often your content is used in AI answers.
  • Cited Pages — Which pages are driving AI references.
  • Grounding Queries — The intent and questions powering your AI visibility.
  • Trends — Week-over-week changes to your answer engine performance.

How teams use it

  • Connect AI visibility (citations) to business outcomes and conversions.
  • Identify content gaps where AI answers exist but your site is not cited.
  • Prioritize content updates that improve both AI and organic performance.
  • Build a unified view of search demand across organic, paid, and AI channels.

Documentation

For detailed setup and walkthrough, see our Bing Webmaster Tools guide.