Custom audiences are now part of the Ads page, so you can reach your own customers, or keep ads away from them, without leaving PingAura.
Highlights
- A new Audiences page, opened from the Ads page. Upload a CSV or TXT file of email addresses and phone numbers, and PingAura builds the audience in your ChatGPT Ads account.
- Emails and phone numbers are hashed in your browser before upload. Advertising IDs are not accepted.
- Campaign targeting: Show ads only to an audience, or Never show ads to it.
- Bid adjustments on an ad group, from -90% to +900% for an audience.
- Add people to an audience, remove them, replace the list, merge audiences, or archive one.
Good to know
- Only the owner of your PingAura workspace can upload lists and create, change or archive audiences. Anyone who can edit campaigns can use them in targeting and bids.
- You confirm you have the right to use each list, and that confirmation is recorded.
- Lists live in your own ChatGPT Ads account and can be archived there. PingAura keeps no copy.
- A new audience shows "Processing" for a while, sometimes hours, before it can be used.
- Targeting and bid adjustments need about 25,000 matched people. Smaller audiences can only be used to exclude people.
- Audiences are not available for campaigns that target the EEA or Switzerland.
- Phone numbers without a country code are read as Indian mobile numbers unless you choose otherwise.
- Audience bid adjustments are not available with Maximize results.