The Ads page now shows what your ChatGPT Ads sold, not just what they cost.
Highlights
- Order sales, ROAS and cost per conversion for the account, each campaign, ad group and ad, beside spend, clicks and conversions.
- Choose how conversions are counted from the date range button: a 7, 14 or 30-day click window, whether a view within 1 day counts, and whether a conversion is dated by the ad click or by the conversion. OpenAI's default is a 30-day click window, a 1-day view window, dated by the ad click.
- Last 90 days joins the 7 and 30-day ranges.
- Links to the Conversions report keep your date range and counting setting, and links back to a campaign keep them too.
- The AI Coworker can answer sales questions under the counting setting you ask for, and always says which one it used.
- The PingAura MCP server ChatGPT Ads insights tools take the same counting options, plus
include_salesto add sales figures.
Good to know
- Sales come from order events, so they need conversion tracking that reports orders. Set it up on the Conversions page.
- A figure OpenAI could not report reads "Unavailable" or a dash, never 0.