The E-E-A-T analyser
Paste a URL and the E-E-A-T analyser grades it on experience, expertise, authoritativeness, and trust, then names the signals that are missing.
Feature · 1:47
What this demo covers
- E-E-A-T stands for experience, expertise, authoritativeness, and trust, the standard Google popularised for ranking a site.
- Paste a URL, analyse, and the page is graded on a trust score plus visibility, author attribution, and first-hand experience.
- Experience flags missing first-hand language, which is expected on a brand landing page but a real gap on editorial content.
- Trust checks external citations, publisher authority, contact and about pages, a visible HTTPS certificate, privacy and terms pages, and a reviews or testimonials page.
- Expertise checks author attribution: an author name, a photo, a short bio, and author structured data.
In this demo
- 0:00Why E-E-A-T still matters
- 0:19Grading a URL
- 0:46First-hand experience signals
- 1:05Trust: pages, citations, and certificates
- 1:16Expertise: author attribution and schema
Frequently asked questions
- What does E-E-A-T stand for?
- Experience, expertise, authoritativeness, and trust. Google popularised it as one of the main standards for assessing a website, and AI engines lean on the same signals.
- Which trust signals does the analyser look for?
- External citations, publisher authority, contact and about pages, a visible HTTPS certificate, privacy and terms pages, and a reviews or testimonials page.
- How do I improve the expertise score of a page?
- Add author attribution: the author name, a photo, a short bio saying who they are and what they do, and author structured data so the credential is machine readable.
