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AI Traffic Attribution (GA4 + GSC)

Connect Google Analytics 4 and Search Console to map AI visibility to sessions, queries, and conversions.

AI visibility is only valuable if it translates into traffic and revenue. PingAura can connect GA4 and GSC to surface AI-driven sessions, pages, and query clusters alongside visibility and citation metrics.

1. What the AI traffic view shows

  • AI-referred sessions: Sessions linked to prompts where your brand appears.
  • Landing pages: The URLs that turn AI mentions into visits.
  • Query clusters: The themes and intents that correlate with AI visibility changes.
  • Conversion lift: Optional mapping to GA4 events so you can measure downstream impact.

2. Connect GA4 and GSC

  1. Authorize GA4 and select the property that tracks your primary site.
  2. Authorize GSC and choose the verified property for your domain.
  3. Map your canonical domains so citations and traffic align to the same URLs.

3. How to interpret results

  • A visibility score increase without traffic lift usually means citations are missing.
  • Traffic lift without citations typically indicates model answers mention you but do not reference your sources.
  • If citations and traffic both rise, prioritize the prompts and pages that drove the change.