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Content Studio: Articles, Personas, Prompts, Competitors

Define brand voice, manage prompt libraries, track competitors, and generate articles that improve AI visibility.

The Content Studio is where you align brand voice with the prompts and articles that AI models cite. It turns visibility insights into content actions that lift citations and share-of-visibility.

1. Brand persona

Define your brand persona once, then reuse it across prompts and article generation:

  • Voice and tone guidelines (formal, conversational, technical).
  • Messaging pillars and approved claims.
  • Target personas and the outcomes you want them to achieve.

2. Prompt library

Use prompt libraries to standardize the questions PingAura runs across AI models:

  • Group prompts by intent (discovery, comparison, purchase).
  • Segment prompts by persona and region.
  • Track prompt performance to see which queries drive citations and traffic.

3. Competitor tracking

Maintain competitor sets to benchmark visibility and citation share:

  • Add competitor brands and domains.
  • Compare answer positions and citation ownership.
  • Identify the prompts where competitors outrank you.

4. Article generation

Generate new articles, FAQs, or fact sheets aligned to visibility gaps:

  1. Select the prompt cluster or competitor gap to address.
  2. Apply the brand persona and preferred citations.
  3. Review and publish to the channel you want AI models to cite.