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AI Visibility

How PingAura measures your brand in AI answers: prompts, runs, the AI engines it checks, and the pages in the AI Visibility section.

Updated

People now ask AI assistants which product to buy, which supplier to trust, or how to fix a problem. AI Visibility shows whether those assistants mention your brand in their answers, how prominently, and who they mention instead.

How it works

  1. You track prompts. A prompt is a question your customers might ask an AI assistant, such as "best CRM for a 10-person sales team". You group prompts into topics.
  2. PingAura runs them. On a regular schedule, PingAura asks every AI engine on your plan each prompt and saves the answers. One pass over all your prompts is called a run.
  3. PingAura scores the answers. For each answer it checks whether you and your competitors are mentioned or linked, where, and how. That produces your AI AuraScore, Mention Rate, Share of Voice and sentiment.

AI engines

PingAura can check ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek, Microsoft Copilot, Google AI Overviews and Google AI Mode. Which ones your workspace tracks depends on your plan.

Three kinds of prompts

Every prompt belongs to one type, and each type is scored on its own:

  • Non-branded (the default): names no brand. This is where AI has to choose who to recommend, so it shows the visibility you have earned.
  • Branded: names only your brand. Shows how AI describes you when asked directly.
  • Competitor-branded: names a competitor, with or without you. Shows how you come across when buyers ask about a rival.

Pages in this section