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Visibility

Read the Visibility page: your AI AuraScore, Mention Rate, Share of Voice, rank and sentiment, and how to filter by run, engine, prompt type and topic.

Updated

The Visibility page is your main scoreboard. Use it to see how you are doing in AI answers right now, how that is changing, and how you compare with competitors.

Open it from AI Visibility → Visibility in the sidebar.

The numbers at the top

  • AI AuraScore: your overall strength in AI answers, from 0 to 100. See How the AI AuraScore works.
  • Mention Rate: how often you appear at all, as a share of answers.
  • Share of Voice: of all the brand mentions and citations in the answers, how much is yours. When all engines are selected, it is averaged across engines.
  • AI AuraScore rank and Share of Voice rank: where you place among tracked brands. They can differ, because they measure different things.
  • Brand sentiment: whether AI describes your brand in a positive, neutral or negative way, based on the most common tone in the latest run.

Hover over any number to see what it counts.

Filters

Use the bar at the top to narrow what you see:

  • Date range: the last 7, 15, 30 or 90 days, the Latest run, or one run you pick. It opens on the last 15 days, the same window Home uses.
  • Engine: one AI engine, or all of them.
  • Prompt query type: Non-branded (default), Branded or Competitor-branded. See AI Visibility for what each means.
  • Topic: one group of prompts.
  • Custom filters (Enterprise): your own labels on prompts, such as product line or region. You set them up in Brand Memory.

Every number and chart on the page follows the filters.

Charts and tables

  • The trend chart: your AI AuraScore over time, with your highest, average and lowest score for the period.
  • Share of Voice over time: how your share moves. The Brands in pool strip shows how many brands were in the answers, because new brands entering can move your share.
  • High Traffic AuraScore: the same score for only the prompts whose answers contained the most citations. It is based on citations in AI answers, not on search volume.
  • Top Competitors: every tracked brand ranked by AI AuraScore, with vs. leader showing the gap to the top brand.
  • Share of Voice Ranking: every brand ranked by how much AI mentions and cites them.
  • Topics: each topic's score and share, so you can see which subjects you own and which you are missing from.

When there is no data

  • Set up your prompts first: you have not added any prompts yet. Go to Prompts or run Prompt Research.
  • Running your first visibility analysis: your first run is in progress. Results appear when it finishes.
  • No visibility data for this period: try a wider date range or another filter.