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Dashboards: Visibility and Citation

How to read the Visibility and Citation dashboards and turn AI mention data into actions.

PingAura surfaces two core dashboards: Visibility (mentions and performance) and Citation (sources and trust). Use them together to understand where you appear, why you appear, and what content is driving the references that matter.

1. Visibility Dashboard

Track your brand's presence across AI models, personas, and time windows.

  • Presence, Position, Share, Penalty: The core score shows if you appear, where you rank in the answer, how much share you own, and where hallucinations or inaccuracies drag results down.
  • Model mix: Compare ChatGPT, Gemini, Claude, and Perplexity in one view to identify where you need content or prompt adjustments.
  • Persona + intent filters: Segment results by persona (e.g., buyer, analyst, developer) and intent stage.
  • Trendlines: Track velocity after content launches or competitive shifts.

2. Citation Dashboard

Understand which sources AI models trust and which references you are missing.

  • Reference rate: Percentage of AI answers that cite your domains.
  • Source share: Your share of references compared to competitors.
  • Top cited URLs: The pages and docs most frequently referenced by AI models.
  • Source gaps: Prompts where you are mentioned but not cited, or where competitors own the reference footprint.

3. Turning insights into actions

  1. Identify score drops and review the prompts that changed.
  2. Cross-check source gaps and add content where your domain is missing.
  3. Launch a content update or article generation run, then re-check the trendlines after the next crawl cycle.