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Dashboards: Visibility and Citation

How to read the Visibility and Citation dashboards and turn AI mention data into actions.

PingAura surfaces two core dashboards for AI visibility: Visibility (mentions and performance) and Citation (sources and trust). Use them together to understand where you appear, why you appear, and what content is driving the citations that matter.

1. Visibility Dashboard

Use this dashboard to track AI visibility health across models, personas, and time windows.

  • Presence, Position, Share, Penalty: The core visibility score shows if you appear, where you appear, how much answer share you own, and where hallucinations or inaccuracies drag results down.
  • Model mix: Compare ChatGPT, Gemini, Claude, and Perplexity in one view to identify where you need content or prompt adjustments.
  • Persona + intent filters: Segment visibility by persona (e.g., buyer, analyst, developer) and intent stage.
  • Trendlines: Track velocity after content launches or competitive shifts.

2. Citation Dashboard

Use this dashboard to understand which sources AI models trust and which citations you are missing.

  • Citation rate: Percentage of AI answers that cite your domains.
  • Citation share: Your share of citations compared to competitors.
  • Top cited URLs: The pages and docs most frequently referenced by AI models.
  • Source gaps: Prompts where you are mentioned but not cited, or where competitors own the citation footprint.

3. Turning dashboards into actions

  1. Identify visibility drops and review the prompts that changed.
  2. Cross-check citation gaps and add content where your domain is missing.
  3. Launch a content update or article generation run, then re-check the trendlines after the next crawl cycle.