Healthcare

AEO for healthcare marketing teams, handled by an AI Coworker with grounding, source citations, and team review steps built into the workflow. Accuracy and sourcing matter; the coworker is built for that.

Healthcare handled by the PingAura AI Coworker
The Strategy

Who is this for?

PingAura replaces the healthcare marketing agency retainer for practices, clinics and provider groups whose patients now ask AI assistants before they choose. The AI Coworker runs healthcare SEO and AEO end to end, from provider and condition page audits through grounded content and schema to attribution, with your team reviewing rather than briefing.

Built for the future of Search Engine Optimization.

Stop guessing how AI models perceive your brand. Get direct insights into the citations and mentions driving your traffic.

Healthcare marketing agency work handled end to end by an AI Coworker, not a retainer and a monthly report
Visibility, position and sentiment in medical-services queries across ChatGPT, Perplexity, Gemini, Claude, AI Overviews, Google AI Mode, DeepSeek and Grok
Healthcare SEO and dental SEO on the same workflow, including schema for provider, service and condition pages
Grounded content with source citations and team review, so medical claims are checked before publication
Attribution from AI visibility signals through to appointment bookings and patient pipeline
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Elleven Media Case Study

“PingAura completely changed how we think about SEO. We're now optimizing for how AI reads us, and our share of voice in ChatGPT search results has tripled in 2 months.”

3x
AI citation growth
12+
AI engines tracked
Read the full story

The challenge

Do patients find your competitors when they ask AI for a provider?

People increasingly describe symptoms to ChatGPT or Gemini before they search for a clinic. When those assistants name providers in your area, you have no way of knowing whether you are one of them, or what they say about your specialisms.

Is AI describing your services accurately?

Medical claims carry consequences that a product description does not. An AI assistant working from an outdated page can misstate what you treat, which insurers you accept, or which locations are open, and nothing tells you it happened.

Is your agency reporting on rankings while patients ask AI instead?

Traditional healthcare SEO reports on Google positions for service pages. Those reports say nothing about whether the assistants patients actually consult cite you, so the spend keeps going while the channel shifts underneath it.

How it works

Connect your practice

Connect your practice

Add your brand, locations, service lines and up to five competing providers. The AI Coworker builds the prompt set from how patients actually describe conditions, not from keyword exports.

Track how AI answers medical questions about you

Track how AI answers medical questions about you

Visibility, position and sentiment across ChatGPT, Perplexity, Gemini, Claude, AI Overviews, Google AI Mode, DeepSeek and Grok, logged per prompt with the full response text so a clinical reviewer can check what was said.

Fix the pages the answers are drawn from

Fix the pages the answers are drawn from

The coworker audits provider, service and condition pages, then ships the schema and structured-data updates that make them citable, with every change queued for your review before it goes live.

Connect visibility to booked appointments

Connect visibility to booked appointments

AI-sourced sessions tie through GA4 and Search Console to appointment enquiries, so the programme reports on patient pipeline rather than citation counts.

What your buyers ask AI assistants

Healthcare prompts the AI Coworker tracks across ChatGPT, Perplexity, Gemini, Claude, AI Overviews, Google AI Mode, DeepSeek and Grok.

  • Best orthopaedic surgeon near me for a knee replacement
  • Which clinics in my area accept my insurance for physiotherapy?
  • What should I look for when choosing a dental implant provider?
  • Compare private and NHS waiting times for cataract surgery
  • Is this clinic accredited and what are patients saying about it?
  • Which hospital has the best outcomes for cardiac bypass surgery?
  • What does a first appointment with a dermatologist involve?

Powerful visibility tools

Everything you need to master the shift from traditional search engines to AI-driven discovery.

Grounded answers with sources

Every piece of content the coworker drafts cites the source it drew from, so a clinical reviewer can verify a claim before publication rather than after.

Review steps built into the workflow

Nothing publishes unreviewed. Medical content moves through your approval queue, with the coworker doing the production work and your team holding the sign-off.

Provider and service schema

MedicalOrganization, Physician and MedicalCondition structured data applied across provider, service and location pages, which is what AI surfaces read when they name a provider.

Multi-location coverage

Visibility tracked per location, so a group practice can see which sites are cited in their own catchment areas rather than a single national average.

Accuracy monitoring

Flags when an AI surface starts describing a service, insurer or location incorrectly, so a correction can ship before the misstatement spreads.

Attribution to patient enquiries

AI-sourced traffic connected through GA4 and Search Console to appointment enquiries and form completions.

Common questions

How is this different from a healthcare SEO agency?
A healthcare SEO agency briefs, drafts and reports on a retainer. PingAura runs the same workflow through an AI Coworker that audits your provider and service pages, drafts grounded content, applies schema and reports on attribution, with your team reviewing the output instead of briefing it. One provider replaces the dashboard, the agency and the content team.
How do you keep AI from stating something medically inaccurate about our services?
Every draft is grounded in sources that are cited inline, and nothing publishes without passing your review queue. Separately, the coworker monitors how AI surfaces describe your services, insurers and locations, and flags a regression so a correction can ship before the misstatement spreads.
Which AI platforms do you track for healthcare queries?
ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, DeepSeek and Grok. Visibility, position and sentiment are logged per prompt with the full response text, so you can read exactly what was said about your practice.
Does this work for a multi-location practice?
Yes. Visibility is tracked per location rather than as a single national figure, so a group practice can see which sites are cited within their own catchment areas and where a specific location is missing from AI recommendations.
Can it handle dental practices as well as medical?
Yes. Dental practices run on the same workflow, with schema for treatment and practitioner pages and prompt sets built around how patients describe dental problems rather than how practices name their treatments.

Trusted by brands growing their AI visibility

CBRE
SGT University
Airtel Business
Matrix Comsec
Ellevan Media
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Featured Case Study
“PingAura completely changed how we think about SEO. We're now optimizing for how AI reads us, and our share of voice in ChatGPT recommendations has tripled in 2 months.”
3x
AI citation growth
12+
AI engines tracked
25%
Share of voice

Elleven Media

Creative Agency

Read Story

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PingAura helps you monitor citations, track share of voice, and optimize for AI search engines like ChatGPT, Perplexity, and Gemini.

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