AI SEO and Answer Engine Optimisation

AI SEO decides whether an AI assistant mentions your brand when a buyer asks it a question, and it is the line item most marketing budgets have not sized yet. These pieces cover the ground rules: how answer engine optimisation and generative engine optimisation relate to each other and to traditional search, what a properly configured llms.txt file does for a crawler, and the on-page work that makes content easy for a model to quote. If you are trying to work out whether this deserves dedicated budget and headcount, start here.