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AI Industry Benchmark

Compare your AI visibility against competitors in your vertical

Benchmark your AI visibility

Free analysis

Sign up to compare your AI visibility against industry competitors.

An AI visibility tool is most useful when it tells you where you sit relative to everyone else, not just your own number in isolation. Most brands have no idea whether they lead or trail their category inside AI answers. This benchmark compares your presence against competitors in your industry across mention frequency, sentiment and platform coverage.

Get a side-by-side comparison of your AI visibility against top competitors.
See which platforms favour your competitors and where you have an advantage.
Identify the specific content and authority gaps holding back your AI ranking.

How it works

Get started in 3 simple steps

1

Enter your domain and industry or niche.

2

PingAura benchmarks your AI visibility against competitors in your vertical.

3

Review competitor rankings, platform breakdowns, and gap analysis.

Best use cases

Built for teams that take AI visibility seriously

1

Marketing leaders building the business case for AI visibility investment.

2

SEO teams setting realistic AI visibility targets based on competitor performance.

3

Agencies demonstrating AI visibility gaps to win new AEO clients.

One check is a snapshot. Want to see the trend?

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FAQ

Frequently asked questions

How do you identify competitors?

PingAura identifies competitors by analysing which brands appear in AI responses for your industry's key prompts. These are your actual AI competitors, not necessarily the same companies you compete with in traditional search.

What metrics are compared?

The benchmark covers mention frequency (how often each brand appears in AI responses), sentiment (positive, neutral, negative), platform distribution (which AI platforms cite each brand), and prompt coverage (how many relevant prompts trigger each brand).

How accurate are the benchmarks?

Benchmarks are based on real AI platform responses to industry-relevant prompts. They reflect how AI models currently perceive and rank brands in your vertical. Results update as AI models refresh their knowledge.

Can I benchmark against specific competitors?

Yes. The dashboard lets you add specific competitor domains and track visibility differences over time, with drill-downs by platform and prompt category.

How often do benchmarks change?

AI visibility shifts as models update, new content is indexed, and competitor strategies evolve. Monthly benchmarking catches these changes. Significant shifts usually follow major content launches or model updates.

Further reading

Learn the concepts behind this tool

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Turn this score into a trend

Track your AI visibility every week and see what moves it, instead of checking by hand.

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