AI Search Engines

AI search is new enough that most people asking about it want a plain explanation before a strategy: what an AI search engine actually retrieves, how Google AI Overviews differ from a normal results page, why a platform like ChatGPT matters for a business at all. These pieces go platform by platform: what each engine crawls, how it picks sources, and how ChatGPT's ad rollout is reshaping the line between an organic answer and a paid one.

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