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AI Optimisation

The tools that help you show up more often in AI answers: Playbook, Site Health and Content.

AI Visibility tells you where you stand. AI Optimisation is where you improve it. It has three parts, and they work best together.

  • Playbook: a prioritised list of things to do, on your own site and elsewhere on the web.
  • Site Health: checks that AI engines can read your pages, and what to fix when they cannot.
  • Content: write, improve and publish articles that answer the questions you track.

A simple weekly routine

  1. Check Visibility for prompts where you dropped or where competitors lead.
  2. Open Playbook and pick the highest-impact opportunity.
  3. If it is a technical fix, use Site Health to see the affected pages and the steps.
  4. If it is a content gap, write the article in Content and publish it.
  5. Mark the opportunity done, and watch the next runs.

You can also ask AI Coworker to do any of these steps for you.