Playbook
Find and work through the opportunities most likely to raise your AI visibility, on your own site and on the sites AI trusts.
The Playbook is your to-do list for AI visibility. PingAura looks at your results, your site and the sources AI cites, then suggests specific actions ranked by how much they could help.
Open it from AI Optimisation → Playbook in the sidebar.
Two kinds of opportunities
- On-Page: changes to your own site. Technical fixes, such as structured data (labels in your page code that tell machines what the page is about), an llms.txt file (a short guide for AI engines to your key pages), and making sure crawlers can reach your pages, plus content gaps and improvements to existing pages.
- Off-Page: places outside your site where your brand should appear, such as directories, review sites and the sources AI engines learn from.
Completed keeps a record of what you have finished.
Find opportunities
Click Run Discovery. It usually takes two to four minutes. PingAura also runs discovery on a schedule, and the page shows when it last ran.
Each discovery run uses opportunity credits, the same credits Optimize this prompt uses. How many you get depends on your plan. When you run out, the button changes to Upgrade to Continue.
Work through an opportunity
Each opportunity shows:
- Impact: how much it could lift your visibility. Start with the highest.
- Recommendation: what to do, step by step, and the Expected Impact.
- Page / Platform: the page on your site or the outside site it is about.
Move it through Discovered, In Progress and Done as you work, or Dismissed if it does not apply. Content opportunities can be turned into an article in Content.